Muffer

Brand Guidelines

Complete visual identity guidelines for the Muffer brand, including colors, typography, and logo usage.

Color Palette

Primary
#2B7FFF

Main brand color, primary buttons, links

EditMax
#155DFC

Edit functionality, secondary actions

AdMax
#18CE61

Success states, positive actions

Content Max
#B558FF

Content highlights, creative elements

Subscriptions
#FEA318

Subscription features, premium content

Admin/Hiring/Careers
#F70606

Admin panels, alerts, career pages

Typography

Poppins
Primary typeface for all text content

Available Weights

400 (Regular)
600 (Semi Bold)
900 (Black)

Font Import

import { Poppins } from 'next/font/google'

Typography Examples

Heading 1 - Black

font-black (900)

Heading 2 - Semi Bold

font-semibold (600)

Body Text - Regular

font-normal (400)

Logo Assets

M Logo
Icon version for favicons and small spaces
M Logo
Muffer Blue
Primary wordmark in brand blue
Muffer Blue
Muffer Red
Alternative wordmark for admin/careers
Muffer Red

Usage Guidelines

Logo Usage

Use the blue wordmark for primary brand applications

Use the M logo for favicons and small spaces

Use the red wordmark for admin and career pages

Maintain clear space around logos

Color Application

Primary blue for main brand elements

Use functional colors consistently across features

Ensure sufficient contrast for accessibility

Test colors across different devices and screens